CASE STUDY
Introducing Premium Indian Spices to a European Retailer
Situation
A mid-sized European retailer wanted to diversify its product range by introducing authentic Indian spices—like turmeric, black pepper, and cumin. They struggled with inconsistent suppliers, poor quality standards, and rising import costs.
Task
The retailer needed an end-to-end sourcing partner who could identify trustworthy suppliers, negotiate fair pricing, and ensure stringent EU quality compliance for spice imports. Timely shipments and consistent quality were crucial to expanding their market share.
Action
Aucreta conducted market research in key spice-growing regions of India, vetting multiple producers through onsite audits. Our team leveraged advanced trade data platforms to benchmark supplier pricing and quality. We established clear contracts with built-in quality clauses, arranged international logistics using our Freightos integration, and coordinated batch testing before each shipment.
Result
Within six months, the retailer stocked a new premium Indian spice line—fully EU-compliant, competitively priced, and consistently high-quality. Their spice sales increased by 40%, earning them a loyal customer base and a robust profit margin. In short, Aucreta’s holistic approach opened a profitable market segment while ensuring hassle-free, on-time deliveries.
