CASE STUDY
Ensuring Authentic Essential Oils for a Growing Wellness Brand
Situation
A fast-growing wellness brand in the U.S. wanted to add therapeutic-grade essential oils—like sandalwood, lavender, and peppermint—to its product line. Past attempts to source from various overseas suppliers resulted in inconsistent purity and, in some cases, adulterated products.
Task
The brand needed certified, 100% pure essential oils that met strict FDA import guidelines and organic labelling standards. They also wanted unique oil variants to differentiate their products in a crowded wellness market.
Action
Aucreta’s quality assurance team identified reputable distilleries in India known for ethical harvesting and steam-distillation processes. We collaborated with onsite labs (SGS, Intertek) to verify the chemical profiles of each oil, confirming authenticity. Our compliance experts ensured all relevant phytosanitary certificates, batch testing reports, and allergen-free declarations were in place. Finally, we secured favorable pricing by bundling multiple oil varieties into a single procurement contract.
Result
Within three months, the wellness brand launched a new essential oils range acclaimed for its purity. This boosted their overall sales by 35% and attracted health-conscious customers seeking premium, traceable products. The brand successfully positioned itself as a leader in holistic wellness, all thanks to Aucreta’s meticulous sourcing and certification processes.
